Privacy Notice

Effective from: November 2025

At The Discerning Collection Ltd we take your privacy and the security of your personal data very seriously.
This notice explains what personal information we collect, why we collect it, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

The Discerning Collection Ltd
Registered in England & Wales – Company No. 07469579
Registered address: 2^nd Floor, Nucleus House, 2 Lower Mortlake Road, Richmond, Surrey, TW9 2JA

The Discerning Collection is the data controller of your personal information.

We also trade under the name Bridge Collection offering Bridge Holidays

Any reference in this to ‘we’, ‘us’ or ‘our’ means Discerning Collection Ltd, including our other trading name Bridge Collection.

This privacy notice applies to all holidays and services offered by The Discerning Collection Ltd, including those marketed under the brand name Bridge Collection.

If you have any questions or would like to exercise your rights, please contact:
Email:                   admin@discerningcollection.com
Telephone:          01784 817740

You also have the right to contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

2. What personal data we collect

We collect information in several ways – via our website, email, social media, phone, and while you are on holiday with us.

Information you give us:

• Your title, name, postal address, phone number and email address
• Date of birth of all travellers
• Passport number, issue/expiry date, driving licence details (if required)
• Next of kin details
• Dietary or medical requirements (only if relevant to your booking)
• Payment details (processed securely by our payment provider)
• Your marketing preferences

Information we collect automatically:

• IP address and browser type
• Cookie data and site-usage information (see Section 9 below)

3. Why we collect your data and our lawful bases

Purpose	Example use	Lawful basis
To process and manage your booking	Making travel arrangements, issuing tickets, contacting you about your trip	Contractual necessity
To comply with legal and accounting obligations	Tax, audit, and financial records	Legal obligation
To send service updates and information relevant to your booking	Flight changes, travel alerts	Legitimate interests
To send marketing about our offers and holidays	Email newsletters (only if you opt in)	Consent
To improve our website and services	Analytics and cookie data	Legitimate interests / Consent (for non-essential cookies)

4. Who we share your data with

We only share personal data with organisations that help us deliver your holiday or run our business, for example:

• Airlines, hotels, villa owners, ground-handling agents
• Our card-payment processor
• IT and email service providers
• Professional advisers (accountants, auditors)

All partners are required to keep your information secure and use it only for the agreed purpose.

We never sell your data or allow others to use it for their own marketing.

5. International data transfers

If you travel outside the UK/EEA (for example, to Turkey), we must share relevant data with overseas suppliers.
We only transfer your data where:

• it is necessary for the performance of your travel contract, or
• appropriate safeguards (such as UK Standard Contractual Clauses) are in place to protect it.

6. How long we keep your data

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected.:

• Booking records: 7 years after your holiday (for legal and accounting reasons)
• Marketing data: until you withdraw consent or after 2 years of inactivity
• Enquiry data: 12 months after your last contact if you do not book

When data is no longer needed, it is securely deleted or anonymised.

7. Children’s data

We collect children’s information (such as name, date of birth, and passport details) only to arrange their travel.
We do not use children’s data for marketing or profiling.
All information is provided by the parent or legal guardian.

8. Your rights

You have the following rights under the UK GDPR:

• Access –  to request a copy of your personal data
• Rectification – to correct inaccurate or incomplete data
• Erasure – to ask us to delete your data in certain situations
• Restriction – to limit how we process your data
• Portability – to receive your data in a reusable format (where applicable)
• Objection – to object to processing based on legitimate interests or to marketing
• Withdraw consent – if you have previously agreed to marketing

To exercise any of these rights, email admin@discerningcollection.com or write to the address above.
You also have the right to lodge a complaint with the ICO.

9. Cookies and similar technologies

We use cookies and similar tools to improve your experience and analyse website use.
Cookies are small text files placed on your device that help the site function.

Types of cookies we use:

1. Essential cookies – enable site operation and security (no consent needed).
2. Analytics cookies –  help us understand how visitors use the site.
3. Preference cookies – remember your settings and preferences.
4. Advertising cookies – show relevant offers and measure campaign effectiveness.
5. Third-party cookies – used by services such as Facebook or Instagram when you interact with our site.

When you first visit our site, you can accept or reject non-essential cookies.
You can also change your cookie preferences anytime in your browser settings.
Further details are available from the ICO: https://ico.org.uk/for-organisations/guide-to-pecr/cookies-and-similar-technologies/

10. Automated decision-making

We do not use automated decision-making or profiling to make decisions that affect you.

11. Changes to this notice

We may update this Privacy Notice from time to time.
Any significant changes will be posted on our website with an updated “effective from” date.

The Discerning Collection Ltd
© 2025 All rights reserved.